shophine.com (from here on referred to as ‘we’, ‘our’, ‘us’) is committed to protecting the privacy of every one of our customers. We are always here to answer your questions about the privacy of the personal information you register with us and we obtain by other means and how we use and share it. Just call our Customer Service Helpline or email our customer care team if you have any questions or concerns that haven’t been answered by this document.

How we use your information
We only use your information to carry out your order and send you specially selected emails about deals that we think will interest you. We don’t sell your information to any third party organizations and only share it with our trusted partners who help make your experience on SHOPHINE what it is. It is our responsibility to protect your personal information from unauthorised access by third parties. The details collected from you do not include your credit card details.

How we obtain your information
We collect a combination of personal and statistical information about everyone who uses our site- whether or not you are a registered user. We store all your information with utmost attention to privacy and security. We also comply with the Payment Card Industry Data Security Standards, which means we regularly assess the vulnerability of all our IP addresses to external interference and we use Secure Socket Layers (SSLs), which encrypt data when you log in or make a payment.

Personal Information we require
All our registered users are asked to provide us with the following personal details:

Full Name
Email address
Contact Number
Billing Address
Shipping Address(es)
Name/ Date of birth/ Gender of Child/ Children (if applicable)
Please note that any credit card details collected from you will not be stored, sold, leased, rented or shared to any third parties. This information is not even available to our staff, even if we wanted access to it. In addition, your credit card transaction is managed by trusted, certified and legally authorised partners that ensure your credit card information is always secure during every transaction. We also store all personal details provided to us by non-registered users and use it in the same way we use the information provided to us by registered users.

Other information we might collect
SHOPHINE and our third party partners, for example advertisers and content providers, may also collect statistical information about you while you use our site. Statistical information that we gather may include where a user is and on the Internet (e.g. the URL that they last came from, the computer’s IP address and the domain types like .com and .ae that the user uses), browser type, which language content is being viewed in, the country and telephone area code where the computer is located, the pages of our website that were viewed during the visit, the advertisements that were clicked on and any search terms that were entered on our website. We do not use this information to identify you personally and we may collect it even if you are not a registered SHOPHINE user.

We also record all telephone calls and save all email contact that our customers have with SHOPHINE. This is for the purpose of quality control and the development of our services- but we may also collect additional personal data and information from your telephone calls and emails.

Cookies
Cookies are small text files that gather information about non- personally identifiable visitors to websites. IP and ULR addresses are gathered through the use of Cookies- as well as the date and time of a visit to our site. Cookies help customize your Internet experience, and are used on most commercial sites. They allow us to help bring you the offers, advertisements and features that are most relevant to you and allow you to save personal details on your browser, such as your password, which will be accessible next time you visit our site. You can adjust your browser to alert you when a website is trying to send you cookies and also to block all cookies whilst visiting our site. Blocking cookies will mean that you are only able to use SHOPHINE for the purpose of browsing and research rather than purchasing products. Through the use of cookies, we can track previous websites that our visitors and other users of the IP address have been to as well as the search terms entered by users. Cookies are used purely for the purpose of statistical analysis of traffic flows for the improvement of our website, and are never stored in a form in which individual users can be identified. Therefore, they are not used to collect personal information about you. The statistical data collected as a result of Cookies is not transferred to our third party partners in a form that discloses any of your personal details in connection with them. Please be aware that our providers of advertising and content on our site may also use cookies to collect data about traffic flows themselves. We make sure that all our partners follow stringent security and privacy procedures.